Safeguarding history and culture through service: SM enters into landmark partnerships with the NHCP and National Museum
SM cements its commitment to safeguarding the country's culture and heritage through two landmark partnerships entered with the National Museum and National Historical Commission of the Philippines (NHCP). Deputy Executive Director for Administration Carminda R. Arevalo NHCP Executive Director Arch. Shereen T. Sy Book Nook Pioneer Joaquin L. San Agustin SM Supermalls Executive Vice President for Marketing Under both partnerships, SM leverages its promotional resources, nationwide mall network, and high foot-traffic spaces to support awareness and accessibility campaigns for these government arms. Enriching its advocacy of curating spaces for reading and learning within its malls, SM through the Book Nook project of its Corporate Social Responsibility arm, SM Cares , formalized a heritage book support initiative with the NHCP. Because of the partnership, Filipino readers and learners can visit their nearest Book Nook at their most-loved SM Supermall and access a ...