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Safeguarding history and culture through service: SM enters into landmark partnerships with the NHCP and National Museum

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  SM cements its commitment to safeguarding the country's culture and heritage through two landmark partnerships entered with the National Museum and National Historical Commission of the Philippines (NHCP). Deputy Executive Director for Administration Carminda R. Arevalo NHCP Executive Director Arch. Shereen T. Sy Book Nook Pioneer Joaquin L. San Agustin SM Supermalls Executive Vice President for Marketing Under both partnerships, SM leverages its promotional resources, nationwide mall network, and high foot-traffic spaces to support awareness and accessibility campaigns for these government arms. Enriching its advocacy of curating spaces for reading and learning within its malls, SM through the  Book Nook project  of its Corporate Social Responsibility arm,  SM Cares , formalized a heritage book support initiative with the NHCP. Because of the partnership, Filipino readers and learners can visit their nearest Book Nook at their most-loved SM Supermall and access a ...

Take small steps for big change: SM Waste-Free Future illustrates doable actions for a cleaner, greener planet

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Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia.  Understanding ho...

4 graduation gift ideas for the soon-to-be grad in your life

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  Congrats! Your fave grad’s set to collect their scroll this month, so you’re probably searching for a host of the best graduation gift ideas. Luckily, we’re here to help! Behind the tassel and the draping gown is the diligent work and effort your graduate has put in over the past academic year, so they deserve the world to mark the occasion. Whether they’re stepping out of high school, embarking on a new journey to college, pursuing further studies, or moving to the adulting phase of life, you’ll want to gift them with something heartfelt—and our grad gift edit will keep the good vibes going. And no, there’s not a gift card in sight. Ahead, find some of the best graduation gift ideas for all types of students, no matter their interests or education level. Shop one (or all) via the  SM Malls Online app  today. A sweet treat Serve your graduate with the comforting and familiar flavors of home at  Fely J’s Kitchen . Spend a minimum of P2,000 so your star can enjoy a...

SM Supermalls, Runrio stage the Manila Marathon 2026 on EDSA’s historic route

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  MANILA, Philippines, March 2026 -  Philippine running reaches a defining moment this year with the historic EDSA Run, a landmark race that places one of the country’s most iconic roads at the center of the nation’s growing marathon movement. The EDSA Run headlines a major partnership between SM Supermalls and Runrio Inc. that positions SM as the primary venue partner and supporter of Runrio’s 2026 race calendar. Through the collaboration, SM Supermalls co-presents seven of the eight races under the Philippine Marathon Majors and supports Runrio events across the country. The partnership firmly establishes SM Supermalls as the preferred destination for running in the Philippines. From race villages to race expos and major marathon routes, SM malls will serve as the gathering point for runners, communities, and spectators throughout the season. The nationwide series is projected to attract more than 400,000 runners and visitors, driving large scale participation and bringing m...

A Bangin’ Start to 2026 in Cebu at SM Supermalls

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The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible. Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities! Trendy Finds and Explosive Surprises With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories....

A Cebuano New Year Like No Other at SM Supermalls

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  The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year. With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities.  Must-Do #1: Go Full Kikay This 2026! Upgrading your outfit is sure to be a doozy with these kikay -cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end! Bagel Girl  Step in...